Yes, you are right.

For low competition kws, i do not think it is essential to have such costly tools.

Thank you for the answer!

Hi, George,

Not for the case study site.

For some of the other sites in my portfolio, the team and I occasionally use Surfer SEO and Neuronwriter, a more affordable alternative with fewer bells and whistles I recently discovered on AppSumo.

I try to limit the use of NLP optimizers to only when it’s needed—that is, a competitive term requires solid optimization and “natural” writing just won’t cut it.

Dim

thank you for sharing this case study!

About the content, do you optimize it with Surfer SEO or similar tools?

Awesome – thanks for the reply, Dim. Good luck with the site! 🙂

Hi, Aleksej,

For this site, it’s to hire US and UK writers who grill or smoke meat. That is, they know enough about the subject to give good advice.

I also encourage compact writing in a conversational tone, citing facts and linking out to reputable sources.

Dim

Welcome, Cspace, and thanks for stopping by!

No problem at all—you can read about the theme and plugins I use in month 9’s update.

I bet you’ll be surprised 🙂

Dim

Hey there, Craig,

Thanks for following along!

Some people add their sites to Ezoic almost immediately after they create them. I prefer to wait till months 8 to 9 when my sites get at least 10,000 page views/month.

That’s what I did with the case study website. Got it into Ezoic mid-month, and this month was the first full month of ad earnings.

Dim

Thanks, Scott!

Yeah, I think there’s a good potential for affiliate earnings in the BBQ. There’s some serious buyer’s intent in it—from grills and smokers to the accessories one needs to make the most of them.

The site’s still young and has a DR of 4.6, so let’s see how it performs when we get to the more competitive commercial keywords. I’m betting on topical authority for now, but you never know how your plan will work out until you take action on it.

I’ve invested about $6,000 in the site to date, excluding my time spent on the project.

So far, I’ve been putting in a minimum of $450/month. I’ll probably lower that to $300/month now that I know how much it’s earning to get to break even faster.

I’ll feel more confident making projections after I see how the site does in Q4 this year. I think a lot of people will be buying and gifting gear. So I expect both RPMs and affiliate earnings to go up, especially after I add some best-this-for-that content.

What’s cool is that, if I decide to sell the site in Q1 at a multiple of 45x of L3M earnings, it’s still some decent ROI.

Though I’ll probably hold it for a while. Time will tell 🙂

Dim