Thanks for following along, Usama!

Dim

Sorry, Alex, we’re not disclosing the URL of this case study at this stage.

Dim

You make a good point, Jimmy.

It’s very, very hard to create, grow, and maintain an online community. But like you, I think online communities are more future-proof than niche websites. And if done right, they can monetize rather well with merch, memberships, and/or informational products.

I also see more chatter about and interest in email newsletters. If there’s one organic channel that’s outlived them all, that’s email. And it will likely stay that way for a long time until somebody comes up with something that’s better.

Dim

Great question!

Suppose we’re writing about the Ford F-Series trucks.

Notice how we’re using a template, but that template has a good amount of variables, synonyms, and semantically-related terms.

# # #

FORD F-150

The {{Ford F-150}} is one of Ford’s best-selling models, and for good reason.

Tough and reliable, {{Ford-F150}} is a {{light-duty truck}} known for its hauling and towing capacity.

It’s {{popular among personal and commercial users}}, and it’s ideal for {{hauling materials, equipment, and towing small to medium-sized trailers and boats.}}

# # #

FORD F-250

The {{Ford F-250}} is one of Ford’s best-selling models, and for good reason.

Tough and reliable, {{Ford-F250}} is a {{heavy-duty truck}} known for its hauling and towing capacity.

It’s {{commonly used by commercial users}}, and it’s ideal for {{towing large trailers or hauling heavy loads.}}

# # #

Personally, I try to have at least 1 variable per sentence.

If you have 1-2 sentences or a whole paragraph that’s the same across a dozen or a few dozen articles within the article’s body, I think there’s a higher chance that Google may see and treat it as duplicate (or automatically-generated) content.

Hope this helps,

Dim

People are craving more original content that’s filled with personality and exclusivity. People want to belong to a community. That’s what cannot replace be replaced by AI – the connection between people.

I’ve been debating on whether to build a niche site following the best SEO practices or just forget about SEO and build a community on a topic that I actually care about.