LowFruits gives you the tools and flexibility to approach keyword research in different ways so no keywords are left out.

In this article, we will go over the 4 different ways that you can approach keyword research inside LowFruits – featuring different niches.

These strategies can be used in combination so you do not leave any keywords on the table and you cover every corner.

How To Find Easy Keywords (Video Tutorial)

#1: Using Parameters To Begin The Keyword Research (SaaS)

SaaS brands usually position themselves with 1 or 2 main keywords.

That means they need to find every possible keyword variation to these 2 core keywords.

For this example, we'll take a ”client portal” SaaS brand that also wants to rank for ”customer portal” related queries.

Step #1: Type out the variations with a ”*” parameter

• client portal *
• * client portal
• customer portal *
• * customer portal
• client portal for *
• customer portal for *

As I mentioned earlier, we want to see *every* possible variation of these 2 core keywords.

Step #2: Input the variations one by one into LowFruits' KWFinder

A few notes here:

• In SaaS it's generally a better idea to look at worldwide volume so turn off ”country search volumes”
• I like to also turn off ”forums as weak spots” because in 2024 forums like Quora and Reddit are strong
• Click on ”Extract PAA queries” and ”Related” queries for more keyword ideas

After that click on ”Search” and on ”Access all keyword ideas for free”

Step #3: Start manually choosing which keywords fit your brand

Not all of these queries are B2B SaaS ones – some of them will be B2C (e.g., consumers searching for a branded client portal).

We are already getting access to the previously analyzed ”Search Difficulty” from someone else who has researched these keywords.

Note: The pre-analyzed Search Difficulty feature is available only to monthly and yearly subscribers only.

Now we need to carefully go after all keywords to pick the ones that fit with our brand.

The process is a bit tedious, but we did get access to *everything* – so we need to cherry-pick which keywords to analyze and which not.

Step #4: Analyze the Handpicked Keywords

After that, we click on ”SERP Extract” at the bottom and we analyze the SERPs to find which keywords are easy.

The way the tool works is that it analyzes the SERPs of the keywords and lists out how many weak websites (DA <20) are ranking on 1st page for it.

The amount of weak domains ranking on 1st page for the target keyword is shown via green fruits with their respective position.

The tool assigns a SERP Difficulty score of 1 to 3 (where 1 is easy and 3 is difficult), which I have seen to be quite effective when showing keywords to non-SEOs.

To continue finding easy keywords, follow this process with the other keyword variations.

Note: This approach can be used for any niche, not only SaaS. 

#2: Starting Broad and Niching Down (Niche Sites)

The standard keyword research practice is to start off broad and then filter down to find your ideal keywords.

This can also be done in LowFruits but with a handful of useful features along the way.

Let's take the broad niche site keyword ”air fryer”.

Step #1: Input your seed keyword inside LowFruits

A few notes:

• Click on ”Extract PAA queries” and ”Related queries” to get bonus keywords
• Leave the ”forums as weak spots” unchecked, since forums are also prominent in niche sites

After that we click on ”Search” and on ”Access all keyword ideas for free”.

Step #2: Click on ”Topic” and de-select topics you are not interested in

We begin by de-selecting any branded keyword topics or any topic that we're not interested in.

Step #3: Filter by SERP Difficulty 1

For broad topics such as air fryer, there has been a lot of previous analysis done, which is why we allow our subscribers to see the difficulty of previously analyzed keywords.

We calculate the SERP difficulty based on the weak domains ranking on 1st page (DA<20) and assign it a value from 1 to 3 where 1 is easy and 3 is hard.

Note: The pre-analyzed Search Difficulty feature is available only to monthly and yearly subscribers only.

Step #4: Manually ”Hide” the keywords you are not interested in

We may not be interested in all of these keywords, so we hide some of them.

Step #5: Analyze the keywords that you decided to keep

Most of these keywords have been analyzed 2 or more months ago, and the SERP situation may have changed since then.

Select all and click on ”SERP extract”

After narrowing the keywords down and finding which keywords are still relevant, we were able to find 28 hyper-targeted and easy keywords.

#3: Reverse-Engineering Winners In The Industry (Niche Sites Continued)

28 easy keywords were not enough? How about we find what the top competitors in the air fryer niches are going after?

We are going to extract the rankings of some of the winners in the air fryer niche and then analyze the keywords to find which ones are easy.

Step #1: Open LowFruits' Domain Explorer and input your seed keyword

LowFruits' Domain Explorer is a weak website (DA<20) repository of 100,000+ websites that are doing well on Google in terms of traffic.

Note: The Domain Explorer feature is available only to monthly and yearly subscribers only.

Step #2: Filter by Performance and Select a few Winners

We filter by ”Performance” so we can see which websites receive the most amount of traffic for the low Domain Authority that they have.

And then we select 3-4 of them.

Step #3: Open LowFruits' Rankings Extractor & Input the Competitors

We will use LowFruits' extraction features to see what kind of keywords these weak domains are going after to get such good traffic.

After that, click on ”Import Top 10” to see which keywords they rank for on 1st page.

Note: The Extraction features are available only to monthly and yearly subscribers only.

Step #4: Get rid of keywords you don't need

Go over the keywords and delete any branded or useless keywords that you wouldn't need.

After that click on ”Import” by having ”Analyze all” unchecked and ”Old Analyzed Keywords” checked.

Step #5: Analyze the keywords you have not analyzed in your previous research

Amazingly, all the keywords we found from our competitors we could not find or analyze before.

So all that is left is to select all keywords and analyze all to find which ones have low competition.

We did not only find ~120 additional easy keywords around the air fryer niche, but we also found something interesting:

The winners of the industry are not going after keywords around ”air fryers”, but going hard on recipes WITH air fryer to capture the bigger demand around them, and probably then positioning their air fryer as the solution.

#4: Combining GSC and LowFruits (E-Commerce)

One last trick I'd like to show you with LowFruits is how you can combine the vast amount of keyword data from Google Search Console.

We'll go with an example from an e-commerce brand because I do believe that established e-commerce brands should conduct their keyword research starting from GSC.

Step #1: Export your keyword rankings #10 to #20 from GSC

Here's how you can export your rankings from GSC:

1. Open GSC and go to Performance > Search Results > Expand on Average Position

2. Filter by Date: Last 6 Months

3. Click on ”Export” at the top right corner and export to Google Sheets

Step #2: Copy the keywords from position #10 to #20

Scroll down in the ”queries” export and copy the keywords from position #10 to #20.

These are the keywords you are already ranking for on page 2, and they need a nudge to rank on page 1.

But when you're an e-commerce brand going after hundreds of keywords, you need a way to prioritize which ones to go after first.

This is why we will analyze them to find which ones are easy so we can go after them first.

Step #3: Add your domain to LowFruits

Go to Websites and add your domain to LowFruits so you can look at live data on keyword positions when analyzing data.

Step #4: Paste the Keywords in LowFruits Import

You can double-check the keywords and remove any keywords that you do not believe make much sense to go after (e.g., ”top 10 pets” – how did we even rank for this?)

Since this is my first touchpoint with this brand on LowFruits, I will leave the ”Analyze All” function.

Note: If this strategy is a part of your broad keyword research strategy inside LowFruits, leave the ”Analyze All” button unchecked and ”old analyzed keywords” checked.

Step #5: Prioritize which keywords you will optimize for first

We find that many of the keywords we rank on page 2 have weak competition, and we would need to go back and update/re-vamp them.

The way to prioritize this keyword list is by looking at the keyword data presented by LowFruits.

Key Takeaways

• Do not approach keyword research from only 1 place or data source
• To get the biggest amount of keyword ideas combine the LowFruits Rankings Extractor, Keyword Explorer, and GSC data
• Every niche is different in terms of keyword research, but you can standardize your process of not leaving easy keywords on the table
• Do not waste LowFruits credits on keywords you've already analyzed – keep close attention to the ”Analyze All” button
• Make conscious decisions about whether you want to include the Forums such as Reddit and Quora as weak competition in your niche

The post How To Use LowFruits To Find Easy Keywords in 2024  first appeared on LowFruits.

LowFruits offers keyword extraction features that could be used to study a website's keywords:

• Ideas Extractor
• Rankings Extractor
• Sitemap Extractor

In this article, we will go over each of them and discuss how you can use them for keyword research.

How To Use LowFruits' Ideas Extractor

You can use LowFruits' Ideas Extractor to begin your keyword research process by studying your competitor's website.

All you have to do is insert a domain (yours or your competitors') into the extractor and it will extract a list of keyword ideas.

If you are an SEO consultant and you want to study a client's site, you can learn what are their seed keywords.

After that, you want to create a new report in LowFruits and import the keywords.

Now we want to analyze them to find which ones of them are easy for us to go after.

Scroll down, select ”analyze all” and then click on ”Import” to find weak spots.

You can also select ”extract PAA queries” and ”Related queries’’ to get more keyword ideas.

Here is where you will find which keywords are easy that you can target as well.

You can then narrow down the keyword list by focusing on the keyword topic that you care about.

Bonus Tip: Use LowFruits' Ideas Extractor To Study Specific URLs

You can use the Ideas Extractor to study a specific URL before you write a competing article.

Before you write an article, you can input a top-ranking competitor's URL to get keyword ideas from them.

That can be useful for identifying long-tail keywords and important semantics to improve topical authority.

How To Use LowFruits' Rankings Extractor

You can use LowFruits' Rankings Extractor to study what keywords your competitors are ranking for.

And then use LowFruits' SERP analysis features to find which ones are easy to go after.

Begin by inserting a domain into the extractor and it will extract your competitors' keywords that they are ranking for.

After that, we want to import their Top 10 rankings into LowFruits so we can analyse them.

Tip: Before you analyze the keywords, make sure to cleanse some of the keywords. 

Your competitors could be ranking on 1st page for very strange keywords and we don't want to analyze all of them.

After you do that, check ”Analyze all” and then click on ”Import”.

Do not forget to select on ”extract PAA queries” and ”extract Related queries” to get bonus keyword ideas.

When you are inside, you will be able to see keywords that have weak spots (DA<20 websites ranking on 1st page) that you can go after.

You can then select a keyword topic to find specific keywords you are interested in.

Bonus Tip: Get Competitor Domain Ideas From LowFruits' Domain Explorer

Not sure which competitors to analyze with the Rankings Extractor?

You can use LowFruits' Domain Explorer to find domains in your niche that are low DA with high traffic:

• Input your niche or topic into the Domain Explorer
• Filter by ”Performance”
• Hand-pick competitors that resemble your site based on their ”About” section

You can then input their domains into the Rankings Extractor and repeat the process there.

How To Use LowFruits' Sitemap Extractor

You can use LowFruits' Sitemap Extractor to find keyword ideas based on a domain's Sitemap.

The way it works is that the tool analyzes the URLs in the Sitemap and their titles to get their keywords.

In this example, we will study a competitor's content by extracting their Content Sitemap and reverse-engineering the keywords they target.

We begin by inserting the competitor's Sitemap URL:

After that, we import the keywords inside LowFruits to analyze their SERPs to find easy keywords that we can go after.

Before analyzing the keywords, we remove any keywords that do not make sense from the list.

Check ”Analyze all” and then click on ”Import”.

Do not forget to select on ”extract PAA queries” and ”extract Related queries” so we can get bonus keyword ideas.

Inside we can see keywords that have weak domains ranking on 1st page that we can go after.

Summary: Export Your Way Into Easy Keywords With LowFruits' Extraction Features

Most SEOs begin their keyword research process in keyword discovery tools where they input their seed keyword.

But you could be missing on some interesting seed and long-tail keywords.

This is why we can use keyword extraction features to find keywords from our competitors.

We are then able to analyze their SERPs to see which ones of them are easy for us to go after.

Extraction features are also good for your own website that you are working on, especially if it's a new job or a new client you are undertaking.

What faster way to learn about a website than extracting the keywords they are ranking for on 1st page?

Or getting keyword insights into their sitemap?

The post How To Use LowFruits Extraction Features (Ideas, Ranking & Sitemap) first appeared on LowFruits.

There are 3 main ways to analyze how easy it will be for you to go after a keyword:

• Keyword difficulty
• Low DA websites ranking on 1st page (weak spots)
• AllInTitle (Keyword Golden Ratio)

In this article, we will go over these 3 ways, what they are, and how you can find easy keywords with them.

How to analyze keyword data with keyword difficulty

”Keyword difficulty” (KD) is a score from 1 to 100 given by popular SEO tools on keywords.

The data is based on the strength and number of websites going after the keyword.

Each SEO tool has its unique formula for calculating keyword difficulty, but the estimates are close.

The concept of KD is quite simple for SEOs to understand – you just have to go after the keywords whose difficulty is in the ”green”.

These would be the keywords with KD from 0 to 30.

How to find easy keywords with Keyword Difficulty

The keyword difficulty score is something that has already been calculated by the tools.

This is why SEOs should not do much analysis, other than to set a filter.

After you input your seed keyword, you just need to filter by keyword difficulty.

From this point on, it becomes a matter of selecting keywords that would be right for your brand and topic.

Is the keyword difficulty metric reliable?

Keyword difficulty is mostly a reliable metric, but not always.

Just because the tools say that a keyword has <10 KD does not mean that you will necessarily rank for it on 1st page.

This is because the tools calculate the whole landscape – everyone who has written on the topic.

But what will happen if 20-30 websites write on the topic and they are all authoritative?

SEO tools will tell you that the keyword has little keyword difficulty, but you will rank on the 2nd or 3rd page for it.

This leads us to the next way of analyzing keywords via ”weak spots” that tackle this exact problem.

How to analyze keyword data with Weak Spots

SEO tools, like LowFruits, evaluate keyword data based on the strength of the websites that already rank on 1st page.

By using an SEO tool you can analyze the SERPs to find which keywords have low-DA websites ranking on 1st page.

The green fruits are websites that have DA<20 and the number signifies the position they hold on 1st page of Google.

That means you will be able to overtake these weak domains and take their spots as long as you create better content.

Such keyword analysis is available in a limited range of tools, such as LowFruits and Keyword Chef.

How to find easy keywords with weak spots

SEO tools that offer SERP analysis of the keywords charge you in credits (1 credit per keyword analyzed) for the keywords you are analyzing.

This is why it'll be quite pricey to analyze tens of thousands of keywords at once.

To find easy keywords, first select the keyword topic you are interested in for your blog.

After that, select all the keywords and click ”analyze” to extract their SERP data.

And for the subscribers of LowFruits, we offer a metric for ”SERP Difficulty Score” that scores keywords from 1-3.

It's calculated based on the historical difficulty of the keywords, as long as another LowFruits user has analyzed them before.

Are weak spots a reliable way to calculate difficulty?

With weak spots data, you are presented with facts rather than a calculation of some sort.

That means weak spots are reliable in the sense that you are making the decision whether you believe a keyword is easy.

That makes it slightly harder to analyze than being presented with a number from Keyword Difficulty.

But more reliable once you get the hang of it.

To make weak spots more reliable, you should take into consideration a few things:

• Are the weak spots in the top 5 results or the bottom 5 results on the 1st page? 
• Is there just 1 weak spot or multiple ones?

For example, 1 weak domain ranking on position 9 would probably not be worthwhile.

But 3 weak domains ranking in the first 5 positions would be a quick win.

How to analyze keyword data with AllInTitle (Keyword Golden Ratio)

AllInTitle analysis is when you calculate the keyword difficulty based on the search volume and number of competitors.

It's a strategy where the goal is to prioritize keywords that have both sufficient search volume and are not that competitive.

By typing ”allintitle: keyword” you will see exactly how many title tags the target keyword appears.

The goal is to combine this data with search volume to calculate which keywords have good demand and not that much competition.

How to analyze keywords with AllInTitle

Also known as the ”Keyword Golden Ratio”, the formula goes as follows:

Keyword Golden Ratio = AllInTitle/Search Volume

Using the SERPs from earlier on ”weight loss for men” with 54,400 results, we calculate the following:

KGR = 54,400/720 (AMSV) = 75.5

That's not a very easy keyword by any means.

And the process is quite manual – we want to be able to do it for many keywords.

And then you want to prioritize starting with the lower number keywords.

LowFruits offers a similar feature where you are presented with AllInTitle data for the 1st page of Google, not the whole landscape.

That allows you to see by how many competitors has the main keyword been targeted.

An Exact Match of ”0/10” would mean that no one on 1st page specifically uses the target keyword in their titles.

Is the Keyword Golden Ratio a reliable metric?

The KGR is primarily a way to prioritize keyword lists, and for that proves to be quite reliable.

However, the problem with KGR is similar to the problem of keyword difficulty.

For keywords that have little but strong competition, you will still fail to rank on the 1st page for your term.

Which keyword analysis method should you use out of the 3?

All 3 methods provide a useful way of analyzing keyword data.

If you are a low DA website or a niche site owner, you should use Weak Spots

This is because you will be able to spot for which keywords you can rank as other low DA websites are ranking.

It will become a matter of creating better content than them.

If you are a medium-to-high DA website, keyword difficulty will make sense for you

This is because you'd be more interested in the overall competitive landscape and not just the 1st page of Google.

And in the meantime, I'd use the Keyword Golden Ratio to prioritize keyword lists

Personally, I use the KGR to prioritize keyword lists, rather than find easy keywords.

I find keywords with 2+ weak spots using LowFruits and then use AllInTitle analysis to figure out how to prioritize the content calendar.

Should you use a combination method of the 3?

Sure, but it will get expensive. After all, you'd have to use 3 different (paid) SEO tools to do that at scale.

Here's how I'd combine the 3 methods if I had access to these 3 tools:

1. Start with Semrush to filter for a keyword difficulty of 0-30 to get my initial keyword list of low-competition keywords
2. Export the list to LowFruits and analyze the keyword list to find which keywords have weak spots
3. Prioritize the LowFruits keyword list of easy keywords with AllInTitle analysis

The post How To Measure The Difficulty & Easiness of a Keyword in SEO (3 Main Ways) first appeared on LowFruits.

2023 has been a rocky year for SEOs.

We had to live through major updates by Google, such as October's Helpful Content Update. But how are things looking for 2024?

In this article, we will go over what we believe will most likely happen next year as we give our top 7 SEO predictions for 2024.

Prediction #1: Unique, first-person content backed by experience will start winning

2023 saw the first big wave of AI content. 

Some of it was crappy, and AI writers were one of the SEOs who got hit hard in Google's HCU this October.

But for 2024, we predict that authenticity, unique content, and personal experience will be the key to ranking.

Even if unique content doesn't rank right away due to the lack of immediate authority and topical authority, the content will start ranking with time.

Producing content is a commodity. The personality, expertise, and experiences of the writers are not.

Start using first-person in your writing and strive to provide a different perspective.

The goal of the content will not be only informative, but also interesting and humane.

Prediction #2: Multi-channel marketing will help SEO

In 2024 it will be important to exist outside of blogging.

With authority and personal experience being more important than ever, a multi-channel marketing approach will help your SEO.

Build your presence outside of Google to reinforce your brand and get on the map.

That will help you with E-E-A-T.

An added benefit is you will improve your website's indexing.

If you are linking your content on your socials and using hashtags, the crawlers can find your content.

This is because the hashtags are indexed on Google.

Start up your social media channels if you haven't already and link to them from your website and vice versa.

Start building authority on these platforms and improve your industry standing.

Prediction #3: Google will try figuring out a better algorithm for what ”quality content” really is

Google throws around the concept of ”quality content” and even ”helpful content” but I doubt they can know for sure which content is truly quality.

If they could tell quality, they wouldn't need backlinks and authority as external factors.

This is why I believe that Google will try to improve its algorithm for figuring out quality content.

The way they are most likely going for would be rewarding information gain. 

That is new, unique information that is being shared that has never been stated before.

An example of information gain is that Reddit and Quora gained a lot of traffic after Google's HCU since their users are providing unique perspectives

Another angle Google could take may be relying more on on-site metrics such as tracking user engagement signals like time on site and bounce rates.

Google may double down on user experience metrics to better understand the impact of your content and your brand's quality.

Prediction #4: Google will try to battle Parasite SEO

Parasite SEO is when an SEO pays an authoritative website (high DA) to post an (affiliate) article on their platform so they can rank on 1st page.

The problem with Parasite SEO for searchers is that the content is often not ideal – it rarely has any uniqueness or personal experience.

It just ranks because of the high authority of the website.

Google is aware of the problem and has tried dealing with this issue by handling manual penalties, such as their manual penalty to Outlook India.

Although I'm not sure how exactly they will battle Parasite SEO, the most likely outcome is that they will start applying more manual penalties.

That could scare the website owners of these high DA websites and they will be more reluctant to accept SEO's money.

The way I imagine Parasite SEOs to continue doing this trick will probably be to start contacting only websites within their industry.

Prediction #5: There will be more AI content, but it will need to level up if they want to compete  

Even though the AI hype has already slowed down, AI content will continue being produced.

I believe that we might see even more AI content since AI writing tools are getting better every day.

But AI content will need to level up as Google's detection software is going to become better as well.

And if we are right about Google potentially rewarding information gain (new info) better, AI writers will need to spend more time editing their content pieces

The AI content that struggles to keep up with Google's quality standards will probably lose both existing and future rankings.

I'm personally not a fan of AI content as I believe that AI can only replace generic writers, not the good ones. 

But it's undeniable that AI content is not going away despite Google's penalties.

Prediction #6: SEOs will need to start being more picky about backlinks

Most SEOs are just happy to get any backlink, as long as they are DA50+ and it's a dofollow.

The problem is that Google started putting more emphasis on topical authority.

That means that it will be contextual backlinks from within the industry that will be considered more valuable than ever.

You shouldn't disavow backlinks from non-industry sites, but you can disavow low-quality backlinks from websites that are not within your industry.

And, as Matt Diggity has predicted for 2024, backlinks might as well become a stronger ranking factor in 2024.

Even though Google mentioned that backlinks are not the top 3 factors anymore, they will still need to battle unhelpful AI content somehow.

Prediction #7: Google will double down on Gemini (Bard) and will implement AI-powered search

It's no secret that Google has been heavily experimenting with their new Search Generatitive Experience (SGE).

The goal is to implement an AI-powered search by placing quick answers at the top before the SERPs.

The problem with SEOs is that we might see more search journeys that do not result in a click.

Why else would they read your top 5 weight loss tricks article if users can get them from Google's AI search?

But SEOs are protected from the fact that this will also become problematic for paid search, which is Google's main source of income.

This is why a sub-prediction is that Google will try to incorporate both SEO and Paid Search into their new AI experience.

Key Takeaways & How To Best Prepare For SEO in 2024

• Improve the quality of your content by providing your  perspective and unique experiences
• Build your presence outside of Google to improve your industry authority in social media channels
• Think of how you can add additional information that is unique to the SERPs (information gain)
• Disavow low-quality backlinks from websites that are not within your industry
• Avoid using AI content at all costs, unless you want to do heavy editing
• Cut back on your Parasite SEO budget, unless you are writing articles for websites within your niche 

The post SEO Predictions for 2024: What To Expect From Google & How To Succeed first appeared on LowFruits.

Recently, we at LowFruits introduced a new scoring system and new filters so it can be easier for you to find keyword ideas.

This is a change that was needed after seeing the results of Google's recent helpful content update (HCU).

In this article, we will show you how to find easy keywords with LowFruits in 3 different niches.

How to find easy keywords in the SaaS niche

Step #1: Input your seed keyword

We begin our keyword research process by inputting our seed keyword ”accounting software” in LowFruits' Keyword Finder.

For this niche, we will need to select extra parameters.

Click on ”Advanced Options” and select:

• Forums as weak spots – forums in the SaaS niche should not be relevant
• Extract PAA queries – ”People Also Ask” data

Step #2: Filter down by de-selecting keyword topics & choosing intent

Now that the tool found us 3,892 keywords, we want to filter it down.

We begin by de-selecting keyword topics we are not interested in.

Since this is the SaaS niche, we want to make revenue from our blog – not affiliate traffic.

This is why the next step in this niche is not to select a keyword topic, but to select commercial intent.

We click on ”pre-analysis filters” and select ”high-intent”.

Step #3: Filter by SERP difficulty & weak websites

Our monthly and annual subscribers get access to a SERP Difficulty Score (SD) that scores 1-3.

The SD score narrows down historically easy keywords where 1 is an ”easy keyword” and 3 is a ”high-difficulty” one.

Not all keywords have it, but only those analyzed by other LowFruits users.

The users who use credits to analyze keywords and are not on subscriptions will need to analyze the keywords to get the SD score.

Learn more about the SERP Difficulty Score and how it is calculated.

To narrow down our list, we want to:

• Set the SD to be min 1 and max 1
• Set the number of weak domains to be min 1

Step #4: Bulk analyze the keywords to get the latest data & bonus insights

We got 71 high-intent keywords that have been historically easy.

Now, we want to bulk analyze them to get up-to-date data and bonus insights.

Our keyword list shrunk to 42 keywords, which are the latest easy keywords.

Lastly, we want to customize our columns with:

• Average word count – so we get an estimate of how much we'd need to write
• Exact Match – so we know which keywords have not appeared as an exact match in the top 10 results

And this is how we were able to find 42 high-intent keywords in the SaaS niche by:

• Getting historical SERP data so we know which keywords to focus on
• Getting up-to-date SERP data on which keywords are easy right now
• Getting bonus insights into word counts and if the keywords have been targeted in titles

To find out how you can put these keywords to use, read our guide on what to do after keyword research.

How to find easy keywords in the Weight Loss niche

Step #1: Input your seed keyword

We input our seed keyword ”weight loss” in LowFruits' Keyword Finder.

For this niche, we will need to select extra parameters.

Click on ”Advanced Options” and select:

• Extract Related queries – we want to get related keyword ideas that do not include the exact ”weight loss”
• Extract PAA queries – ”People Also Ask” data

We will not select ”Forums as weak spots”, because in the fitness industry people often turn to forums for information.

Step #2: Filter down by selecting a keyword topic

The tool found 8,978 keywords, and we want to filter it down.

We select the keyword topic we are interested in and the ones we are not.

Step #3: Filter by SERP difficulty & weak websites

For those of you who skipped to this section:

• LowFruits has introduced a new SERP Difficulty scoring system (SD) that scores keywords from 1-3 where 1 is easy and 3 is hard

• The data is available to the monthly and annual subscribers and is historical data that other users have previously analyzed

• Not all keywords have it since not all keywords have been historically analyzed

• Credit-based users who are not on the subscriptions need to analyze the keywords to get the score

To narrow down our list, we want to:

• Set the SD to be min 1 and max 1
• Set the amount of weak domains to be min 1

Step #4: Bulk analyze the keywords to get the latest data & bonus insights

We got 255 keywords analyzed by other LowFruits users and have proven historically easy.

Now, we want to bulk analyze them to get up-to-date data and bonus insights.

Our keyword list shrunk to 164 keywords, which are easy to target right now.

Lastly, we want to customize our columns with:

• Average word count – we'd want an estimate of how much we need to write
• Exact Match – a bonus feature that lets us know which keywords have not appeared as an exact match in the top 10 results

We were able to find 164 easy keywords in the weight loss niche by getting both historical and up-to-date keyword data.

How to find easy keywords in the Marketing niche

Step #1: Input your seed keyword

We input our seed keyword ”social media” in LowFruits' Keyword Finder.

For this niche, we will need to select extra parameters.

Click on ”Advanced Options” and select:

• Extract Related queries – we will get related keyword ideas that do not include the exact ”social media”
• Forums as weak spots – author authority matters in the marketing industry, which is why we will count forums as weak spots
• Extract PAA queries – we'd also need the ”People Also Ask” data

Step #2: Filter down by selecting a keyword topic

LowFruits found 8,898 keywords, and we need to filter it down.

We select the keyword topic we are interested in, and the ones we are not.

Step #3: Filter by SERP difficulty & weak websites

A quick rundown of LowFruits' new SERP difficulty scoring system:

• We introduced a new SERP Difficulty scoring system (SD) that scores keyword difficulty from 1-3 (1 = easy; 3 = hard)
• This data is historical and is available to the monthly and annual subscribers
• Not all keywords have it since not all keywords have been historically analyzed
• Credit-based users need to analyze the keywords to get the SERP difficulty score

To narrow down our list, we want to:

• Set the SD to be min 1 and max 1
• Set the number of weak domains to be min 1

Step #4: Bulk analyze the keywords to get the latest data & bonus insights

We got 27 keywords that have been historically analyzed by other LowFruits users.

Now we want to bulk analyze them to get up-to-date data and bonus insights.

Our keyword list shrunk to 13 keywords, which are currently easy.

Lastly, we want to customize our columns with:

• Average word count – we'd need an estimate of how many words we need to write
• Exact Match – this lets us know which keywords have not appeared as an exact match in the top 10 results

We found 13 easy keywords in the marketing niche by getting historical and up-to-date keyword data.

To get more keyword ideas, we'll need to repeat the process using other marketing seed keywords, such as ”paid ads” or ”SEO”.

Conclusion: Finding easy keywords with LowFruits

• LowFruits has introduced a new SERP difficulty scoring system that scores keyword difficulty from 1-3
• LowFruits has also introduced a new UI as well as new filters that give bonus insights to our users, such as the Exact Match
• Our subscribers can now benefit from the historical data analysis of other users to find which keywords have been historically easy
• It's important to figure out for your niche if forums are to be considered weak or strong competitors after Google's helpful content update
• For some niches like SaaS, we need to filter by intent if we are looking to increase revenue from the blog

The post How To Find Easy Keywords With LowFruits In The Different Niches first appeared on LowFruits.

Mangools is an all-in-one SEO tool that offers keyword research as one of its core offerings.

It's a tool that we believe is one of the best low-cost SEO tools alongside LowFruits.

In this article, we will compare LowFruits' and Mangools' keyword research features and discuss how both platforms are used.

Summary: LowFruits vs. Mangools

LowFruits and Mangools are tools built for SEOs to find easy keywords by analyzing the SERP competition.

It is their approach that differs.

LowFruits focuses more on weak spots on the SERPs and bulk analysis of keywords by their topic.

The tool helps SEOs find low-hanging fruit by looking at keywords whose SERPs have been occupied by low DA sites.

LowFruits also allows for research on the different keyword parent topics and has a faster path to value.

Mangools, on the other side, provides more in-depth information about the websites that rank on 1st page for the queries.

You could find backlink data that they got in collaboration with Majestic, and get a snapshot of the SERPs.

But Mangools does not base its evaluations solely on keyword difficulty, as other popular keyword research tools do.

The tool puts emphasis on the recent growth of the keywords and pushes its users to pursue keywords that are not only easy but also trending.

There’s not going to be a ”final verdict” on ”which tool is better”.

I only hope to introduce you to both of these tools properly so that you can make the final decision, depending on what would fit your SEO efforts better.

LowFruits vs. Mangools: Keyword Research Features Head-To-Head

Keyword Research with LowFruits

How to find easy keywords with LowFruits

LowFruits' keyword research starts at the KWFinder.

We input the seed keyword ”perfume”, and select the UK as the country and English as our language.

To get more keywords, click on ”Advanced options” and select:

• Extract PAA queries (People Also Ask)
• Extract Related queries

Click on ‘’Topics’’ and de-select the keyword groups you are not interested in. Only select the one that makes sense for your blog.

Selecting the keyword topic is useful, especially if you are interested in building and strengthening your topical authority.

In our case, we went with ”brands” where there are 63 keywords.

The next step will be to fetch the volumes of the keywords.

Now, we want to analyze the SERPs of the keyword topic we chose.

Make sure to remove keywords you are not interested in, and then bulk-select everything and click on ”SERP Extraction”.

The tool was able to generate more keyword ideas with the PAA and related queries.

We were able to find ~30 keyword ideas that have weak domains ranking on 1st page:

• Green Fruits – for each website with DA<20 ranking on 1st page on Google for the search term
• Blue Fruits – for each forum website or user-generated content (UGC) ranking on 1st page

But this is not where it ends. 

We want to open the SERPs of the keywords and find where competitors have not optimized for the target keyword in the title.

To get more information on the keywords, we can extract the average word count of the top 3 sites ranking on 1st page.

LowFruits Bonus Keyword Research Features

Automatic Keyword Clustering

You can cluster the keywords you analyze by their SERP intent or semantic relevance.

You can see the % URLs shared with the main keyword.

Domain Explorer

Browse from our repository of 219,117 weak websites to find domains with low domain authority but high organic traffic.

Type in your niche, and filter by ”Performance” to find the winners of your niche.

Learn what they are about, and their domain metrics.

Keyword Extractor (Extract Competitor Keywords)

After you know which websites have massive traffic for their low DA, put their domains into LowFruits' Ranking Extractor to find which keywords they rank for.

You can extract keywords by domain or by sitemap.

Keyword research with Mangools

How to find easy keywords with Mangools

We begin the keyword research process by typing in our seed keyword ”perfume” in the search and selecting the language and country.

After we get the keyword ideas, I prefer to select ”Autocomplete” to see keywords that are semantically close to my seed keyword.

I also filter by ”Search”, which is the average monthly search volume.

Here, we can already see Mangools' keyword data, such as:

• Keyword difficulty
• Search volume trends and seasonality
• The domains ranking on the SERPs for the keyword we select

When we open the filters menu, we can see that we can set custom ranges and exclude keywords.

After putting in the custom ranges, we filter by keyword difficulty and keep in mind the recent keyword growth.

Here's how I'd choose keywords from Mangools:

• Keywords that have low keyword difficulty
• Keywords that have recent keyword interest growth
• Keywords that have weak domains (DA<20) ranking on 1st page

This is Mangools' keyword research in a nutshell: quickly and easily, we could find and analyze keywords.

The difference between LowFruits and Mangools is that with LowFruits you can bulk analyze as many keywords as you want.

With Mangools, you'd need to filter by keyword difficulty and then analyze the keywords one by one.

But Mangools still has metrics that LowFruits does not have, such as their keyword interest growth metric that showcases seasonality.

Mangools Bonus Keyword Research Features

SERP Snapshots

Mangools provides us with an in-depth analysis of the pages that are ranking on the SERPs.

The tool uses data from the backlink analysis tool Majestic in order to provide its users with trust flow and other authority metrics for the pages ranking on 1st page.

The tool also provides us with a real-time snapshot of the SERP from the locale that we've chosen.

Searching by Domain

Mangools allows us to search keywords by inputting the domain.

The tool provides us with the top competitors of the domain as well as keyword data for the keywords that the domain ranks for.

We also get a URL by URL overview of the SERPs for each domain page we have chosen.

You can extract your competitors' rankings and keywords they are targeting while getting data about their external links and trust flows.

Also, you can filter the keywords by what's their SERP position or their estimated traffic.

The post LowFruits vs. Mangools: How is Keyword Research Different? first appeared on LowFruits.

The term ”topical authority” gets tossed around quite a bit in the SEO community.

But is it just another buzzword, or something that you should work on?

In this article, we will go over what topical authority is, why it's important, and how you can build it for SEO in 2023.

What is Topical Authority & Why It's Important

Originally introduced in Google's Hummingbird update:

Topical authority measures your expertise and authority on a specific topic. 

Put simply, it's Google's evaluation of your expertise in your niche. 

And the stronger your topical authority is, the higher the chance to rank for more competitive keywords.

That means, if you want to rank for keywords with a high keyword difficulty, backlinks may not be enough.

Google's E-E-A-T Quality Rater Guidelines emphasize the need for topical authority. 

Websites must showcase personal experience and expertise on the topic to be considered trustworthy.

The engine takes into consideration how well you have covered the industry and how quality and in-depth the content is.

This is why the goal is to fully cover a topic you want to discuss on your website – and its sub-topics.

As you build topical authority, you will slowly be considered a thought leader in the industry.

In turn, that improves your E-E-A-T. It's a cycle.

How to Build Topical Authority for SEO (4 Steps)

You can build topical authority from scratch even if your website is new.

There are things you can do internally and externally to build up the authority in your niche.

Just like with On-Page and Off-Page SEO, it's two practices that collaborate together.

Building Topical Authority Internally

Step #1: Do topical keyword research

Begin by conducting keyword research around your topic.

In this stage, we are not worried about difficulty or how easy it is to rank.

The goal is to see the bigger picture, and LowFruits allows you to filter by the relevant topic that you want to focus on.

In our case, we are a car blog and we are going to do topical research into BMW's car series.

In this article, we will not deep dive into car keyword research, but you can feel free to read our case study of how niche site owners did topical research.

Step #2: Building topical clusters and a topical map

The next step is to organize your content into topical clusters of pillar content and related sub-topics.

The goal is to find the relevant topical clusters and input seed keywords.

After this, you can then go on to find easy keywords for these niches.

And all that on a bigger topical map so you can see the bigger picture of the niche.

So far so good – but more than a topical map is needed in order to have topical authority.

Simply covering the topics doesn't cut it if you want to compete with the big players.

Step #3: Publishing quality content – and lots of it

After we have done the keyword research, all that is left is to create optimized content on these keywords.

Publishing velocity and quality matter in our case, as we are trying to write:

• Well-researched content that contains proof and sound arguments
• Content that either adheres to the industry's best practices or provides a new perspective
• Content that includes supportive imagery, lists, infographics and videos where needed

You also need to show some proof that you are the best person to write about the topic. 

Make sure to include your credentials in your author profile at the beginning of the content, and in the introduction.

Provide case studies throughout the content to show that you have done it in the past with success.

Step #4: Internally link the closely-related content

Use internal links to connect relevant pages with one another within your website.

You should not internally link every article altogether.

The goal is to provide contextual internal links throughout your content that connect relevant pages within the same cluster.

That's the primary strategy.

The secondary strategy is to internally link between different topical clusters when they overlap.

Let's revisit the BMW topical map to see how that works in practice:

We will interlink the sedan and SUV clusters with one another.

But we will also inter-link sedans to SUVs if there is context to do it, such as an article about ”BMW X5 vs 5 series”.

Building Topical Authority Externally

Contextual Backlinks

Secure contextual backlinks from websites in your niche.

Contextual links are from websites that are topically relevant to your content.

In our case, that would be getting backlinks from other car blogs, ideally who also cover BMW.

To do that, you can:

• Reach out to relevant blogs in your niche and offer guest posts
• Use HARO where you can help reporters talk about your niche in exchange for a link
• Use an agency that specializes in backlinks

2. Multi-Channel Authority

Strive to grow your social media presence so you can get social shares.

Social media doesn't impact SEO.

But the cross-promotion between your blog and social media can improve your reach and engagement.

3. Reputation Management

Get customer reviews on reputable platforms, such as G2 or Capterra.

The goal is to get brand mentions and to be in a positive light.

4. Produce Non-Article Content

To improve the overall topical authority in your niche, you should design and create:

• E-books
• PDFs
• Courses

And other similar resources that offer massive value to the industry. Backlinks and brand mentions will follow.

How to Measure Topical Authority

Unfortunately, ”topical authority” is not a metric that you can find on an SEO tool.

This is why the best way to evaluate your relative topical authority is to dive into your internal data.

There are 2 ways to approach it, that complement one another.

Approach #1: How each topical cluster ranks on Google

If you are already doing keyword tracking, then you should begin by splitting them into sub-categories, as per your clusters.

And then the average rank would be your rough estimate of how well you are doing in that sub-category.

If you do not have keyword tracking set up in place, then you can do it manually inside Google Search Console.

Open your topical map or Excel sheet with the keywords of every cluster, and manually check the rankings of every keyword.

If your clustering is simple, then you'd be able to find all keywords by filtering for a keyword, such as ”culture” in our case.

Sum them together and find the average position.

Approach #2: Relative success with high-competition keywords

Grab Google Search Console and have a look at your rankings for the short-tail keywords.

These will be the keywords that have the highest competition in the industry, and the keywords that everyone is aiming for.

Earlier, we mentioned that topical authority is how much Google trusts you for higher-difficulty keywords.

If we know where Google places us for the most valuable keywords, then we have a rough estimate of how much they trust us.

Final Tips for Building Topical Authority

We covered the main process and the theory of SEO physics.

Here are some bonus tips that you can use to boost your credibility:

1. Consistently meet the search intent

If your content is not meeting the search intent, then it will probably not rank at all.

”Search intent” in this case means what the users are looking for with their query.

If someone is searching for ”BMW 5 series review”, then they wouldn't expect to see a sales page. 

This is why for this keyword we wouldn't create a sales page, but an article.

2. Provide your POV on the topic

Do not write what everyone else has already written on the topic.

To boost both topical authority and E-E-A-T, provide your point of view on the matter.

It can be your own strategy, or even being contrarian to popular beliefs.

3. Produce a topical site structure

Organize and categorize your content logically.

The goal is to group related content together under similar sub-folders.

For example:

• dot.com/suv/x5
• dot.com/coupe/series-2-coupe
• dot.com/sedan/series-5

It's both easier for crawlers and users to navigate through such a structure.

4. Spot content gaps from your competitors

Some of your competitors have produced more content than you.

When we want to compete with them, we want to see where are the gaps in our content.

And then to cover it better than them, so we can steal their rankings.

5. Regularly update your content and maintain a posting schedule

Content freshness and publishing velocity matter.

If you want to build topical authority and establish yourself as a thought leader, you will need to:

• Produce plenty of content
• Keep it up-to-date

Conclusion: Building Topical Authority The SEO Way

• Topical authority is a measure of your expertise and authority in your niche.
• The stronger your topical authority is, the more likely you are to rank for higher-difficulty keywords.
• You can build topical authority by fully covering the topic – from A-Z.
• To help yourself see the bigger picture, you can create topical maps and topical clusters.
• To support your A-Z content on the topic, you need to internally link it together.
• There are external factors that could help, such as contextual backlinks and having a social media presence.
• You can measure the topical authority with the rankings of your sub-topics, and how you rank with the short-tail keywords.
• You can further boost your topical authority by meeting the search intent, providing your POV on the topic, and keeping an editorial calendar.

The post How to Build Topical Authority For SEO (Step-By-Step in 2023) first appeared on LowFruits.

Small businesses do not have an unlimited budget for SEO.

This is why they need to choose the best low-cost SEO tools that have good value for money.

In this article, we will go over the SEO tools that are either:

• Free to use
• With a generous freemium
• With a startup-friendly pricing

What kind of SEO Tools do small businesses need?

Small businesses should be picky with their SEO tool choices.

The goal is to balance value and price.

Here are the 3 main things that you should be looking for in an SEO tool while having a low budget:

1. Easy to use

The SEO tools you choose should have easy-to-use navigation and should have a straightforward user experience.

We have prepared for you a list of tools that you can start getting value out of them in a matter of minutes.

2. Good value for money

Some SEO tools are charging their customers thousands of dollars, but this is because they are targeting enterprise businesses.

You should be looking for either free tools or low-cost SEO tools that can compete with the expensive tools.

3. Features that can move the needle for smaller websites

There are tools whose purpose is to analyze big websites only, such as SimilarWeb.

The goal is to find the tools that have the features for smaller-scale projects.

Small businesses must perform keyword research, track keyword positions, and do technical analysis on their website.

For simplicity, we have split this article into 3 areas:

• Keyword research tools
• Technical SEO tools
• And All-in-One SEO tools

Keyword Research Tools For Small Businesses

Here are the 3 keyword research tools that are easy-to-use, affordable, and with needle-moving SEO features:

Tool #1: LowFruits ($21/mo)

LowFruits is a keyword research tool that allows you to find easy keywords by analyzing the SERPs.

The way the tool works is that it shows you which keywords have weak domains ranking on the 1st page for a query.

How LowFruits benefits small businesses

With LowFruits, a small business can:

• Find easy keywords to go after – even if your website has low domain authority, you can research keywords that you can rank for
• Extract the keywords of your competitors – extract your competitors' sitemaps or simply input their domains in order to study what keywords they are targeting
• Study the winners of your niche – find out websites in your niche that have low domain authority high traffic, and then extract their keywords

LowFruits Pricing

LowFruits operates on a pay-as-you-go (PAYG) credit system but it also has monthly/annual subscriptions.

The tool has a generous freemium where you can find keyword ideas and fetch their search volumes for free.

If you want to study your competitors or find which keywords are easy to go after, you'd have to spend credits or be on the subscriptions.

With credits, you can purchase 2,000 credits (to analyze 2,000 keywords) for $25 or be on the annual plan, which starts from $249/year (~$21/month).

Tool #2: AnswerThePublic ($11/mo)

AnswerThePublic is a search listening tool that enables SEOs to generate hundreds of keyword ideas in the form of questions.

The tool generates long-tail questions from a simple seed keyword and provides data about the keywords in a graphic.

How AnswerThePublic benefits small businesses

With AnswerThePublic, an SEO can:

• Research keywords in the form of questions at scale – find hundreds of long-tail keyword ideas and their search volumes
• Group keywords in topically relevant clusters – with ATP you can see how the questions are connected to one another and which ones you can tackle in one article
• Find comparison-related keywords – the ”comparisons” filter allows you to find comparison-related keywords that are usually easier to rank for

AnswerThePublic Pricing

AnswerThePublic has a generous freemium with which you can get all of their keyword ideas, but not all of the search metrics.

As for the paid plans, AnswerThePublic's Individual plan starts at $11/month, but it can be purchased as a one-time offer for $110.

The tool also offers Pro ($97/month) and Expert ($183/month) plans where they offer more user seats and more searches per day.

Tool #3: Also Asked ($15/mo)

Also Asked is a keyword research tool that utilizes Google’s ”People Also Asked” in order to find keyword ideas.

The way it works is that you input your seed keyword and you receive keyword ideas in the form of questions.

Also Asked is considered one of the best alternatives to AnswerThePublic alongside LowFruits.

How Also Asked benefits small businesses

With Also Asked you can:

• Find long-tail keyword ideas – research long-tail keywords at scale and get thousands of keyword ideas
• Topically connect keywords to one another to build clusters – build keyword clusters by seeing the bigger picture of how the keywords connect together
• Bulk export the current PAA answers and their titles – get not only the PAA questions but also their answers and page titles from the SERPs

Also Asked Pricing

Also asked operates on a subscription basis, and it's Basic that is $15/month.

With the Basic plan, you can get access to 100 searches per month and export the images.

If you want to get the ”Deep Search” and CSV data export features, you'd have to be on the Lite plan which is $29/month.

Also Asked has a ”Pro” plan that costs $59/month and offers API access, search history, and bulk searches.

Technical SEO Tools for Small Businesses

Even though your website may be small, you'd still need to evaluate its technical performance.

Here are 3 tools that are ideal for doing that in a simple and affordable fashion.

Tool #1: Screaming Frog (Free up to 500 URLs)

Screaming Frog is a Tech SEO tool that crawls and analyzes your website for technical errors and opportunities for improvement.

Individually, it's a tool that is better than Semrush or Ahref's technical audits because of its advanced crawler capabilities and customization.

How Screaming Frog benefits small businesses

Here's how you can use ScreamingFrog:

• Analyze your website for technical errors – find any outstanding technical issues that could be holding your website back, such as wrong redirections or broken links
• Find opportunities for improvement – analyze your website to find areas of improvement for on-page SEO, such as image sizes, titles, and descriptions
• Ensure smooth user experience – get insights into how you have implemented structured data, hreflang and canonicals

Screaming Frog Pricing

Screaming Frog has a freemium that goes up to 500 URLs to be crawled and analyzed.

If you want more functionality, such as advanced crawler customization, integrations, and other bonus features, you'd have to go for the paid plans.

The license costs $259/year, which comes at around $22/month per 1 user and includes all features.

Tool #2: Google Search Console (Free)

Google Search Console (GSC) is a free tool created by Google to help SEOs get insights from the SERPs.

It's a tool that should be a part of every SEO's arsenal, and it's a library of knowledge if you know how to use it.

How Google Search Console helps small businesses

Here's how GSC can help your SEO efforts:

• Get a technical overview of your website – GSC gives you insights into technical aspects such as schema, broken links, and indexation.
• Do manual actions for your website – you can validate your structured data, request manual indexing of your pages, or ask for live information on a URL
• Figure out how people are finding your website – find out which are your top organic pages, and the top organic keywords

Tool #3: SiteGuru ($39/mo)

SiteGuru is an easy-to-use Tech SEO tool that provides you with a prioritized to-do list on what to fix.

The tool performs weekly audits on your website and helps you find quick fixes for your website.

How SiteGuru helps small businesses

Here's how you can use SiteGuru:

• Get insights into your technical performance – the tool crawls your website and provides you with a prioritized to-do list
• Set up automatic crawls on your website – the tool will crawl your website once a week and provide you with insights on how to fix it, prioritized
• Get live updates of your performance – the tool provides you with live updates in your website if something positively or negatively changes, such as site speed

SiteGuru Pricing

The tool starts at $39/month, billed annually, and contains all of the features of the platform.

The tool has a Medium plan ($79/month) and Large plan ($159/month) where you are able to set up more than 5 websites to be tracked.

All-in-One SEO Tools for Small Businesses

When on a low budget, you can choose an ”all-in-one” SEO tool that can contain all the features you need.

Here are 2 tools that we believe offer a good value for money:

Tool #1: Raven Tools ($39/mo)

Raven is an affordable all-in-one SEO solution that offers functionality ranging from keyword research to technical audits and competitor analysis.

Raven Tools is arguably the all-in-one tool with the best value-for-money SEO features on the market.

How Raven Tools helps small businesses

As a complete SEO tool, Raven Tools can support with:

• Finding easy keywords – the tool's keyword explorer has advanced filtering options and lets you explore thousands of keywords
• Analyzing the competitors – research your competitors’ rankings and backlink profiles. Raven also enables you to conduct a competitor analysis on their content
• Get a technical overview of your website – you can crawl your website and identify errors and areas of opportunities
• Track keywords and report on their performance – the tool enables you to track keyword rankings and produce customizable SEO reports

Raven Tools Pricing

Raven Tool starts at $39/month for their annual plan, with which you get:

• 2 users
• 2 domains
• 1,500 keywords to track

And this is the pricing tier in which you get all the features and functionality of the tool.

The tool has a Start plan ($79/month) and Grow plan ($139/month) where you are able to have more users, domains, and keywords to track.

Tool #2: SERanking ($45/mo)

SERanking is an all-in-one SEO solution that, similar to Raven Tools, offers all things SEO.

The tool is easy to use and is one of the most respected SEO tools in the industry.

How SERanking helps small businesses

With SERanking, you can:

• Do large-scale keyword research – find easy keywords with SERanking's Keyword Explorer with advanced filters
• Analyze your website for technical and content errors – find both technical and on-page SEO errors that could be holding back your website
• Research your competitors – perform a content gap analysis of your competitors to see what keywords they are targeting that you are not
• Get an overview of your backlink profile – analyze both your and your competitors' backlink profiles in order to spot gaps or toxic links

SERanking Pricing

SERanking's pricing is mainly centered around SEO agencies, as the pricing varies mainly by how many keywords you want to track.

SERanking's Essential plan costs $45/month, billed annually, and has most of the available features, plus 750 keywords to track.

The tool then has a Pro plan that costs $88/month, billed annually, and contains all the features with 2,000 keywords to track.

Finally, their Business plan costs $187/month, billed annually, and contains all the features with 5,000 keywords to track.

The tool also has add-on features such as Local SEO and AI content generator that cost additionally.

Summary: The Best SEO Tools For Small Businesses

The post The 8 Best SEO Tools For Small Businesses (2023) first appeared on LowFruits.

Keyword research is a complicated process that takes months, if not years, to master.

And it's easy to make mistakes, especially as a beginner SEO. There are many pitfalls that a rookie can fall into.

In this article, we will go over the 14 most common keyword research mistakes that you should be looking to avoid.

We will also go over what you should be doing instead.

Mistake #1: Ignoring Search Intent by not looking at the SERPs

Not going after the correct content type

Some queries require an article. Other queries require a sales page. And some queries even require a category page.

Think of the keyword ”winter perfumes”. What kind of user intent does it have?

Even though it sounds like people might be interested in buying a perfume in winter, the SERPs show us otherwise:

The correct content type for this query would be an article in a listicle format – outlining the different perfumes and then linking to sales pages.

Not double-checking if the keyword is a branded name

Some searches may be navigational, even if they don't appear to be at first.

An example here with “Boots”, a brand in the UK:

Not paying attention if a keyword is singular or plural

For some keywords, there is a big difference between their singular and plural form.

It might be the difference between transactional and commercial investigation intent, as we can see in the following example of searching for a software agency:

These 3 reasons are why you should be manually checking the SERPs while (or after) conducting keyword research.

You need to make sure that you are creating content that satisfies search intent.

Mistake #2: Blindly following ”keyword difficulty” as a key metric

SEO tools such as Semrush provide SEOs with the ”keyword difficulty” (KD) metric during the keyword research process to determine the difficulty of a keyword.

And even though it's a good start, it's not a metric that you should be basing your entire content strategy around.

Just because a keyword has a keyword difficulty of 15 does not mean that you can rank for it with your niche website.

You will need to analyze the SERPs and see who are your competitors, and how well they have covered the topic in order to determine if it's really an ”easy” keyword.

Use LowFruits to extract the SERPs of your keywords to determine which keywords have weak domains ranking on the 1st page of Google.

Mistake #3: Focusing only on high-volume keywords 

High-volume keywords are naturally hard to rank for. This is because the whole industry is after them.

But if you are working on a website that has low domain authority, you should be opting for long-tail keywords that have weaker competition.

Mistake #4: Focusing only on info-intent keywords

Most websites tend to go after informational-intent keywords since it's generally easier to produce content around them.

Info intent keywords also build authority in the industry, and you might get good traffic as a result.

But you are missing revenue on the table by not going after commercial investigation and transactional intent keywords:

• Commercial investigation keyword examples: ”accounting software reviews”; ”Monday alternative”
• Transactional keyword examples: ”buy perfume”; ”shoe wholesale”

These keywords should not be overlooked since they can produce revenue as people are more willing to convert.

Mistake #5: Not trying to avoid keyword cannibalization

When you are doing keyword research, you will often see semantically close keywords, such as:

• ”London vs. Paris”
• ”London or Paris”

The thing is, the search intent is the same. The SERP results are also the same.

That means if you write 2 articles on these 2 keywords, they will cannibalize each other.

Keyword cannibalization is when you target the 2 same keywords with 2 different pages, and Google struggles to choose one.

To prevent that, you can use LowFruits' SERP clustering tool in order to cluster keywords that have the same intent.

Mistake #6: Missing out on crucial seed keywords

Before starting keyword research, you should have a list of seed keywords based on how something can be said differently.

For example, some people say ”perfume”, but others say ”fragrance”.

Some people prefer to search for ”trip” and others for ”itinerary”.

If you are doing keyword research for a website that features plenty of products or services, you will need to be aware of all the ways people would search for them.

The problem with missing out on seed keywords is that there will be plenty of keywords that you will be missing out on.

Note: By enabling “Keyword broadening” in the advanced options of the KWFinder, your search will include related keywords. Read more about it here.

Mistake #7: Seeing keyword research as a keyword insertion exercise

The goal of keyword research is not to come up with a set of keywords that you can just insert into your existing content.

SEO is not just about adding as many new keywords as possible in an old post and hoping that it ranks.

The goal is to come up with new content ideas or to find areas of opportunities where it needs to be optimized (more on that later).

This is why keyword research is done before writing the topic in order to ensure that you have the correct title and keywords to use throughout your H structure and in your content.

Mistake #8: Not following up with topical research on the main keyword

Do not see your 500 keywords as 500 articles.

When you discover a content idea that you want to go after, that will be your main keyword. 

But you also want to have secondary keywords and not just focus on the main keyword only.

This is why when you come up with a keyword, you want to go back and do additional research into long-tail keywords and semantically relevant keywords.

Let's say that your main topic is ”how to clean shoe laces”. In order to build topical relevancy and answer the query in full, you need to include the following keywords:

• ”how to clean white shoe laces”
• ‘'can you clean shoe laces with dish soap”

That is usually done via the H2s throughout your content, where you can target these keywords as secondary.

Mistake #9: Lack of research into how your ideal customer persona searches for solutions

How the general public searches might be different from how your ideal customer persona searches for a solution.

Ask your customers how they would search for your solution, or how they would search to solve the problem. You can ask them in a survey. 

It serves as a temperature check if you are on the right track and if you are missing on something.

I asked that question for one of the SaaS companies I worked for in a customer research survey and here are the results that we got:

Even though we got only a few proper responses, we still didn't know that people could refer to our tool as ”storage tool” or ”directory tool”.

It also gave us the content idea ”How to save Slack messages without Premium”.

Mistake #10: Not looking at what keywords your competitors are targeting

You can use your competitors to gain keyword inspiration from them.

It can be in the form of keyword gap analysis (what keywords you are missing), or a competitor rankings analysis, where you can see what keywords they are ranking for.

To study your competitors you can use LowFruits' Domain Explorer where you can find the winners of your industry.

These will be the players that have low domain authority but have massive traffic.

After that, you can take their domains and extract their existing rankings in LowFruits' Rankings Extractor.

You can then steal the keywords that they are targeting to get their traffic.

Mistake #11: Analyzing the keywords of the wrong competitors

Your SERP competitors are different than your business competitors and SEOs need to make the difference.

For example, if you are an SEO agency, your SERP competitors are not JellyFish or Pattrns. 

These may be your business competitors, but they are not ranking on Google for many keywords.

Your SERP competitors are Backlinko, Semrush, and even LowFruits' Blog.

That means if you input your business competitors' websites into a keyword gap analysis tool or LowFruits' Rankings Extractor, you won't get many keyword ideas.

Mistake #12: Seeing keyword research as new opportunities rather than optimizing existing content

Keyword research is not only about new keyword opportunities.

Use it to optimize your existing content.

One of the places to do it is Google Search Console where you can find keywords that you are already ranking for with some of your existing articles.

Then you can optimize for these keywords.

Optimization, in this case, could include:

• Adding a new section in the article
• Re-wording the title and meta description
• Re-wording the H structure

This is why when you are doing keyword research inside a tool like LowFruits, you need to input your domain so the tool can show you your current positions for these keywords.

That means you can determine which keywords will need to be optimized for, and which keywords need to be targeted in new content.

Mistake #13: Underestimating local search (keyword localization)

How people search in one region might be different than how they search in another.

The way people would search for something in English in the USA, GB, and Australia is different.

An example is what British people think of football (soccer for Americans) and how Americans think of football (American football, which is closer to rugby).

This is why if you go after ”football shoes”, you will need to be targeting the UK audience, and then target the US audience with ”soccer shoes”.

That can also happen in the same country where the language changes locally (e.g., Spanish and Catalan).

Mistake #14: Not targeting keywords that would be of interest to your ideal audience

You can be doing all of the other things correctly and have a solid keyword research methodology.

But you need to research keywords and write content for the people that you are trying to reach, which is your target audience.

If you are a software agency and you write an article ”beginner HTML guide” while targeting CTOs, it wouldn't make sense.

That's because they do not need it. They already know HTML, but they need an agency to outsource to or solve their problems.

Instead, you should be going after keywords such as ”best software agencies london” or ”pros and cons of outsourcing software development”.

This is the content that your target audience needs and reads.

Key Takeaways: Common Keyword Research Mistakes

• Check the SERPs to understand the search intent.
• Don’t base your entire content strategy on the keyword difficulty metric (KD).
• Use LowFruits to research the SERPs for your keywords to find weak spots.
• Do not only go after, hard to rank, high-volume keywords
• Do not only go after informational intent keywords, as you could target high-intent keywords for revenue.
• Target keywords that are of interest to your target audience.
• Do not write beginner content if you are trying to reach experts in the industry.
• Make sure to phrase the keywords the way your target audience phrases them.
• Study how keywords are phrased in different regions and countries.
• Study your competitors' existing rankings to find easy keywords.
• Study your SERP competitors, not your business competitors.
• Keyword research is not only about finding new opportunities but also about optimizing existing rankings. 
• Avoid keyword cannibalization by clustering the keywords with LowFruits’ SERP clustering tool.
• Research the different ways of phrasing a keyword to not miss seed keywords.

The post The 14 Most Common Keyword Research Mistakes: Here’s How to Avoid Them first appeared on LowFruits.

Google Search Console (GSC) is a free SEO tool created by Google to help webmasters better understand the state of their website.

It features recently updated or live data about your website, and it can be one of your best friends when trying to grow your website.

GSC's functionality covers many areas of SEO, but in this article, we will specifically focus on what you can do with the keyword data from the tool.

We will go over 6 different ways of using GSC to find your weak and strong spots, as well as how to improve your rankings and find new keyword opportunities.

Quick Summary: Using GSC for Content SEO to Increase Organic Traffic

• Google Search Console (GSC) is the closest thing that we have to ”the truth” when it comes to organic traffic and rankings.
• You can see which terms you ranked for without trying to rank for them as long-tail keywords, and then import them via LowFruits, find out if they are easy by analyzing them inside the platform, and go after them in separate content
• You can then take this information to strengthen the weaker articles by providing internal links from the more established pages.
• SEOs can also find areas for improvement in their keyword rankings 4th to 20th, the ”Compete” and ”Grow” buckets. 
• For these buckets, you simply need to better optimize your content and give it the competing edge via updating the content and metadata, and providing backlinks and internal links.
• Inside GSC you can also find everything about the URL, and can use the URL comparison feature in order to find prospective keyword cannibalization problems.
• SEOs can take advantage of the tool by looking at what are their strengths and weaknesses in their content – what keywords and content underperforms and overperforms.
• The tool can be used for technical SEO as well where it shows you problems such as broken links, core web vitals and indexation issues.

Why Google Search Console is so important for SEO

Google Search Console may be a difficult tool to use, especially for beginner SEOs, but it's a tool that we need to learn because it's data that comes from Google.

The fact that it's keyword data that comes from Google may not necessarily make it the ultimate truth, but it's the closest thing that we have to the truth.

GSC may provide info on the technical performance of the website as well, but we will focus on the content SEO side of things in the ”Performance” tab.

Here's what you can find there:

• The total clicks (organic traffic) and impressions that your website has received
• The average click-through rate (CTR) of all of the pages
• The average position for all of the keywords that you rank for

With GSC, you can get an accurate overview of how your website and keywords are performing on the SERPs.

And it's data coming from Google, which is why it's in our best interest to learn how to utilize this data to improve our rankings.

Trick #1: Get an overview of search terms and how people find your website

The first way to use GSC is to see by which keywords are people finding your website's content.

Inside GSC, you can get information about queries and landing pages in order to grasp how people are finding you and on which pages they are landing.

Some of these queries are going to be from sales pages, and others from article content.

Tip: You can get their data on Impressions, CTR, and Average position if you check them at the top.

What you can do with this data is that you can see which are your best-performing keywords, and what are their current positions.

And since we can see the impressions that these keywords received (that means how many times you appeared for that keyword to the users), we can work on further improving our rankings.

After that, you want to see what are the top URLs from an organic traffic standpoint.

These are the pages that are receiving the highest amount of organic traffic.

Continue reading to find out how we can use this keyword data and URL data to improve the rankings.

Note: It can be seen that they may still have low CTRs and high positions. But worry not, because this data encompasses all of the keywords that these URLs rank for – the long-tails and the short-tails. It's not data about the main keyword.

Trick #2: Estimate which keywords you should focus on to improve rankings

When I think of how to best use GSC, I always think of finding keywords to improve their rankings.

GSC provides us with an accurate overview of our organic rankings, often for keywords that we did not even intend to target. 

We can even track how the rankings have changed over time:

This is why we can take these keywords and optimize for them.

The first thing we need to do is to export the keyword data via Excel

Filter the Date to be for the past 6 months so we can get more keyword data and then export it via Excel.

Once you are inside the sheet, you want to filter by Position.

From here on, we want to separate this keyword list into 3 buckets:

• Compete Bucket – keywords in positions 4th to 9th
• Grow Bucket – keywords positions 10th to 20th
• Expand Bucket – keywords positions 21st to 50th

You can even color them differently to separate them.

We will have different strategies and approaches for the different keyword buckets.

1. Compete Bucket: Boost Required

These are the keywords that you are ranking on page 1 already, but you are still not getting the desired traffic for the query.

That means it's not a keyword difficulty issue or a content issue – you just need to give these keywords a little boost.

Example boosts include:

• Securing 1 or 2 quality backlinks for the article
• Updating the article to be up-to-date with the latest industry best practices
• Building internal linking topical clusters around these pages – inter-link pages covering the same main topic (e.g., community culture)

2. Grow Bucket: Optimization Required

These are the keywords that you are ranking on page 2, and you are not really getting any significant traffic out of them, if at all.

These are keywords that you would usually target but were not the main keyword of the page. 

Or perhaps you went after a keyword that wasn't easy.

This is why you'd need to give these keywords a small nudge towards page 1 on Google by optimizing their on-page SEO.

Examples of on-page optimization include:

• Updating the article to be more accurate, longer, and more comprehensive
• Optimizing better for the target keyword in the title, URL, and H structure
• Pointing more internal links towards these pages and building clusters around them

3. Expand Bucket: Content Required

These are the keywords that are on pages 3rd to 6th and beyond.

You might have not targeted these keywords at all – you just ranked for them since they were semantically close to the main topic.

You want to export these keywords from Excel and import them into LowFruits.

After that, you want to analyze them to extract their SERPs. Our goal is to find out if any of them are easy keywords that we can go after with content.

Tip: Before you import your keywords into LowFruits for analysis, you want to make sure that all of the keywords make sense for you to target.

As these are topics that we probably haven't covered yet, that means if any of them are easy keywords, we would have an easier time ranking for them as Google has already identified our website to be semantically close to them.

And just like that, I've got a few hundred keyword ideas that I can go after, which Google already believes we are a good fit, but we only needed content on them.

There's a very similar strategy of finding easy keywords to go after that I saw published in Builder Society, which includes analyzing competitor domains for your top 10 keywords. Check it out.

Trick #3: Find out pages that have good positions but low traffic due to low CTR

But what if we struggle so hard to get into the top 3 positions on the SERPs for our target keyword only to find out that we are still not receiving good traffic?

Chances are, you've got a click-through rate problem.

That means you rank well for the keyword, you get all of these impressions, and Google trusts you, but the searchers are simply not clicking on your content.

Start by exporting your search terms for the past 6 months as we did in the previous chapter. Filter for positions.

Alternatively, you can just look at the Google Search Console's report (given that you do not have hundreds of keywords to worry about).

Here, we are only interested in looking at keywords within the 1st to 4th position that are getting little or no traffic but have good enough impression numbers.

Once we have that list of keywords, we want to optimize what readers see:

• The title – write a more ”catchy” title that includes a number or is comprehensive enough
• The meta description – tease the content that your readers will see
• Make sure that the titles and meta descriptions are not too long – the ideal character count for meta titles is 65 characters and 160 characters for meta descriptions.

Or it might be rethinking the way you are naming your article or offering.

What stands out from your competitors that users might feel more compelled to click on them?

Perhaps the competitors offer something for free, or are boasting in-house research?

The goal is to reverse-engineer why the users prefer clicking on other content.

Trick #4: Find out which article is not performing well by looking at if the main keyword has impressions and clicks

Sometimes we write content but these articles never get any organic traffic or rank properly for any keyword.

Especially if you are a new website, it's possible to make a keyword research mistake and go after keywords that were too hard to rank for.

We want to know which are these pages and then come up with an action plan.

First, export the list of queries for the past 6 months into an Excel sheet, as we did in the previous 2 chapters.

After that, filter by clicks – so we can see which queries have 0 clicks.

It could be the case that we are ranking well for them, but there is simply no demand for these keywords. That makes sense for some keywords.

We are interested in the keywords that we know we produced content for but we got low rankings and as a result no organic traffic.

After all, some of these keywords would simply be new ones that we didn't write about and that we ranked for semantically – they are in our Expand bucket.

Another way to find the weak content is to go to the Pages report and find the articles that have less than a few clicks for the last months.

For the content that we produced and we got no results, we can now return to it and optimize it, or realize that it was too hard to rank for in the first place.

You can try updating it with longer and more accurate information, or try to boost it with internal links, as a lack of internal links is a common reason why some URLs receive no visibility on the SERPs.

Trick #5: Find out which pages are the highest performing organically to point internal links to weaker pages

After we found the weakest articles, now it's time to find the strongest ones.

Remember the ”Top Pages” report from earlier? 

Just make sure to filter for the last 3 months, as 12 months is not an indication of which URLs have been strong recently.

We can now use these URLs that have good traffic to point internal links to our weak pages, which are underperforming (e.g., 0 clicks or 34th position).

Ideally, the topics should be relevant and close to one another. 

You do not want to give internal links from a dog's article to a crypto article, given that you work on a News website.

In this case, I will point an internal link from ”creative online community engagement ideas” and ”how to increase slack community engagement” to my article ”community engagement tricks” which has only 4 clicks.

Trick #6: Find everything about a URL

Inside GSC, you can get an overview of the clicks, CTR, impressions average positions and search terms for each URL on your website.

You can get an overview of what are the keywords you are ranking for and how the traffic has been over time.

But a feature that has been underutilized is the ability to compare URLs in Google Search Console.

You can compare 2 different URLs to find out if there's any keyword cannibalization between them (e.g., 2 articles are targeting the same keywords). 

This is especially useful if you have a lot of content on your website or your website operates in different locales (e.g., it has different sub-folders for GB and US).

To do that, you can:

• Click on ”New” and select ”Page” – located on the right of ”Date”
• Click on ”Compare” and select the 2 URLs to compare

And now let's see the results of the comparison as we scroll down to what their search terms are:

I was having second thoughts if these 2 articles are cannibalizing one another, but it turns out that one of them simply outdid the other, and they are not competing because the other article is simply too weak.

I'd probably need to revisit this article to update it and point more internal links to it.

The post 6 Tricks With Keyword Data From Google Search Console to Grow Traffic first appeared on LowFruits.